When looking for enrollment, My strategy is "if I can get them in here, I have a chance"....Seeing is believing and I like being able for parents SEE what my program offers before I TELL that I charge 52 weeks a year and I have a daily hour limit, etc. Generally, I only advertise that I am state-licensed and on USDA Food program. I do share my education and philosophy when going over my handbook during interview. I do not enroll all who come into my facility BUT I do believe in "seeing before telling". Just my opinions. That being said, you can be as vague or informative about what you believe in as you want on your website. But I have found perception can be wide open for clients.
